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From Performance Art to Practical Application

Until now, 3-D mapping has largely been used to project dazzling special effects onto the facade of buildings at outdoor events. The display of colored lights, towering cascading images and shadows of dancing giants enthralled crowds. But as awesome as these performances were, they felt random and experimental, a new invention that had potential but, [...]

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Marketing Day: Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: .Guru(s) Galore: New Top-Level Domain Passes 50K Registrations Nevermind that the label/title “guru” has been getting mocked for... Please visit Marketing Land for the full article.

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.Guru(s) Galore: New Top-Level Domain Passes 50K Registrations

Nevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000... Please visit Marketing Land for the full article.

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ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

According to comScore’s March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the... Please visit Marketing Land for the full article.

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VIDEO + SLIDESHOW: Why “Going Viral” Means More Than Getting Pageviews

Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to “go viral” does NOT simply equate to getting lots of page views on that piece. Content aggregator Upworthy’s mission is to “spread meaningful... Please visit Marketing Land for the full article.

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Coke Creates Giant Rainbows To Help South Africa Celebrate 20 Years Of Democracy

Here’s some Happiness from Coke to brighten your day and your spirits. Twenty years ago South Africa held its first democratic election and Nelson Mandela was elected into office. And Bishop Desmond Tutu coined the term “the rainbow nation.” The rainbow, of course, represents the... Please visit Marketing Land for the full article.

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