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How Retailers Can Get M.O.A.R. From Mobile

You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate your customer base. The post How Retailers Can Get M.O.A.R. From Mobile appeared first on Marketing L...

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7 Content Marketing Tips For When You Lack Time & Resources

Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right. The post 7 Content Marketing Tips For When You Lack Time & Resources appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Global Design in Burundi

Anyone who doubts that we live in a global economy needs to look at packaging and products from the far-flung reaches of the planet. These lovely labels for sauces and marmalades were made for Italbu Charcuterie in Burundi, a little landlocked country in Southeast Africa, bordered by Rwanda, Tanzania and the Democratic Republic of theRead More

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Marketing Day: Taco Bell’s Social Media “Blackout” Proves Successful, Twitter Partners With IBM & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign The college taps into and creates excitement by... Please visit Marketing Land for the full article.

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Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign

The college taps into and creates excitement by crowdsourcing photos tagged with the campaign's hashtag. The post Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign appeared first on Marketing Land. Please visit ...

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Freakshow – A New Video Show Coming Soon

I’m pretty excited to announce a new project I’m doing with the legendary Grant Cardone on his Whatever it Takes Network. It’s called Freakshow and it’s a video show about entrepreneurship but often from the perspective of some extraordinary types you wouldn’t normally get a chance to sit down with and talk business. If you […]

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Google Releases iPad Version Of The Official Google Analytics App

No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today, Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The app brings all ...

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Follow the Value

My business is to equip owners. I know that sounds fluffy. The current way I do that is through courses and other educational experiences. But, if tomorrow, I could create some other method to deliver the same kind of value (or better), would I abandon courses? Sure. The courses aren’t the big goal. Delivering value […]

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Google My Business App Gains Review Alerts, Ability To Respond To Reviews

As a variation of the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing budget may be through its smartphone. Vendors of local marketing services are increasingly realizing the most effective way to reach and... Please visit Marketing Land for the full article.

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Taco Bell’s New Mobile App Breaks Into Top 25 Chart, After Social Media “Blackout” Stunt

Taco Bell’s unusual move to go “dark” on its various social media accounts yesterday in order to push people to its new mobile app for ordering food appears to have been a big success. The app has skyrocketed to be the 22nd most downloaded app for iOS users in the United States,... Please visit Marketing Land for the full article.

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