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Marketing Day: Google Wins Trademark Protection, Macy’s Takes iBeacon Nationwide & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures Facebook today rolled out Facebook Media, a new resource... Please visit Marketing Land for the full article.

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Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures

Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media is modeled after Facebook for Business, a hub for advertisers on the social network. Facebook director o...

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Visa Takes Over Madison Square Park With Giant #StartWeekending Installation

The financial services company is trying to associate its brand with weekend fun. The post Visa Takes Over Madison Square Park With Giant #StartWeekending Installation appeared first on Marketing Land. Please visit Marketing Land for the full articl...

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Ikea Marvels at the Wonders of Bookbooks

This promo could just as easily have been made to promote printing papers, instead of Ikea’s 2015 home furnishings catalog. Created by BBH Asia Pacific, the Ikea marketing video channels the Apple brand persona in style and tone with its uncluttered, plain white background and its wide-eyed, uncynical spokesman explaining the amazing features of Ikea’sRead More

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Enterprise Digital Analytics Platforms – New Market Intelligence Report

Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and... Please visit Marketing Land for the full article.

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Just Because People “Google” Stuff Company Shouldn’t Lose Trademark

To Google something has come to mean looking it up online. As the saying goes, “Google is a verb.” However that usage hasn’t yet become common or “generic” enough to justify stripping the company name of its trademark protection. That finding was recently made by a... Please visit Marketing Land for the full article.

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New Twitter Audience Manager Tool Enables Targeting By Mobile Number & App ID

Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted campaigns. “The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status... Please visit Marketing Land for the full article.

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Macy’s Takes iBeacon Technology Nationwide, Installing More Than 4,000 Devices

Macy’s will soon be giving extra shopping love to consumers nationwide via its shopBeacon program. After a beta run during last year’s holiday season at two flagship stores, Macy’s says it’s broadening the use of the shopBeacon technology to all Macy’s locations during... Please visit Marketing Land for the full article.

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Best Practices For Image Ads On The Google Display Network

Creating image ads can be expensive and time consuming, so get your strategy and plans in place before taking action. The post Best Practices For Image Ads On The Google Display Network appeared first on Marketing Land. Please visit Marketing Land f...

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Amazon Repricing Platform FeedVisor Launches Analytics Dashboard For High Volume Sellers

FeedVisor, the algorithmic Amazon product repricing and insights platform, has launched a new dashboard for high volume sellers. The reporting platform provides performance results, inventory monitoring and alerts. “Feedvisor’s self-learning algorithms collect and analyze a massive amount of... Please visit Marketing Land for the full article.

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