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Cool Janrain Tool Shows The Data You Expose When You Log In Socially

We all do it, likely without much thought. We use our social media — or other digital — identities to log into multiple websites daily. It’s quick, convenient and and saves us the hassle of creating another username and password. But if you are concerned about privacy (and you... Please visit Marketing Land for the full article.

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Marketing Day: Google Updates Local Search, Content Marketing Metrics & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google “Pigeon” Local Search Algorithm Launches Last night, Google pushed out a major local search algorithm update. The update has been... Please visit Marketing Land for the full article.

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Lego Shelters the Imagination

It’s no surprise that a bus shelter constructed entirely from Lego bricks recently emerged in front of a toy store in the UK to celebrate London’s Year of the Bus. Anyone who has ever visited Legoland knows that these colorful interlocking plastic bricks can be built into anything, of any size by people (or maybe [...]

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Google “Pigeon” Local Search Algorithm Launches

Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have take...

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Bank’s ‘Gaming Wall’ At Stadium Milks World Cup Afterglow

The World Cup may be over but BBVA Compass bank, which has the naming rights to the Houston stadium that’s home to the MSL Houston Dynamo and the NWSL Houston Dash, is milking the sport’s increased popularity for all it’s worth, erecting an interactive game that lets players share... Please visit Marketing Land for the full article.

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To Successfully Measure B2B Content Marketing, Get In The Friend Zone

Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a... Please visit Marketing Land for the full article.

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Big Gap Between Awareness And Usage Of Digital Wallets

Within the past week Google, PayPal and Amazon have all made moves in the “mobile wallet” arena. Amazon launched an Android-based mobile wallet app, focused on loyalty and gift cards. PayPal updated its iOS app to enable the addition of loyalty cards. Google updated its Wallet app to... Please visit Marketing Land for the full article.

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Marketing Day: Google+ Updates, Weird Al Wins The Internet & LinkedIn’s New Sponsored Content

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air Google+ rolled out a new interactive feature for Hangouts on Air... Please visit Marketing Land for the full article.

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Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air

Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show viewers links to websites, videos, merchandise and other content being discussed during live events. The Showcase app displays links with rich-...

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Report: Progressive Insurance Top Mobile Advertiser Of Q2

Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile advertisers, most used ad formats and a comparison of programmatic media buying online vs. in mobile. The top mobi...

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