Sign In

Remember Me

IconMonster

UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

The practice of paying online influencers to promote products got a warning today when an advertising watchdog agency in the United Kingdom called out YouTube stars for not fully disclosing that they were paid to make videos for Oreo cookies. The campaign in question was Oreo’s “Lick... Please visit Marketing Land for the full article.

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of

Marketing Day: Twitter To Track Mobile Apps, Social Media Usage Report & Engagement Analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt We’ve seen many a marketing stunt in our time and, done well, they never get... Please visit Marketing Land for the full article.

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of

What Famous Artists Serve on Thanksgiving

Imagine that you have been invited to Piet Mondrian’s home for Thanksgiving dinner. He’s doing all the cooking and food styling. What would he serve? That’s the fanciful musing of San Francisco-based artist Hannah Rothstein, who created her own impressions of dinner by famous artists. Her interpretations are being offered as 16”x20” signed, limited editionRead More

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of

10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt

We’ve seen many a marketing stunt in our time and, done well, they never get old. After all, what’s more fun than getting a bunch of people to believe something that’s not actually true and then revealing it all? Especially when it involves a cute, ten-year-old girl who is a... Please visit Marketing Land for the full article.

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of

Twitter Will Track The Mobile Apps Users Have Downloaded

Twitter is about to get more up close and personal with your mobile device. The social network signaled today that it will start collecting data on the mobile apps that its users have downloaded.  The move, first reported today by Re/Code and laid out on a new support page, is meant to help the... Please visit Marketing Land for the full article.

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of

Why Apple Is Suddenly Poised To Take On Facebook

Last week’s news that Apple was opening up its mobile ad netowrk, iAd, to programmatic buying through partnerships with leading ad tech firms was a huge step for the little ad platform that could — and should be a much bigger player in mobile advertising that it currently is. Accordant... Please visit Marketing Land for the full article.

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of

While Facebook Lags, Tumblr & Pinterest Are The Fastest Growing Social Networks

With a user base of one-third of the Internet-connected world, Facebook’s place as the largest social media platform remains unquestionable, but new research shows that the 10-year-old network is settling into slower growth mode. In the last six months, Facebook grew more slowly than all the... Please visit Marketing Land for the full article.

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of

8 Reasons Why Digital Advertising Works For Brands

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer... Please visit Marketing Land for the full article.

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of

From CMO To President: Taking The Reins At Domino’s Pizza

In October of this year, after serving six years as CMO, Russell Weiner was named President of Domino’s Pizza USA. During his tenure as CMO, Weiner led marketing, brand leadership, and product innovation for the world’s second largest pizza company, and was responsible for helping... Please visit Marketing Land for the full article.

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of

Competitive Advantages With Engagement Analytics

In my previous article, I showed how marketing has transitioned to customer engagement. For companies looking to be successful using this new mindset, standard web analytics programs deliver very little value and could be classified as simply dead. Eve...

Visit Source »    or talk about this article in the IconMonster Forums.

Rate the Article:

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this post.
Loading...Loading...




Visit sources of