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Smart Cup or Empty Vessyl?

On Comedy Central’s Colbert Report last week, Stephen Colbert questioned the marketing strategy behind the new Vessyl Smart Cup produced by San Francisco-based startup Mark One. Designed by Yves Behar of fuseproject, the Vessyl is a digital cup with molecular analysis sensors that display the exact content and calorie count of the beverage within. In [...]

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William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived”

Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active, engaged and social media savvy, Shatner has a Facebook Page with nearly 800,000 likes. He even seems to run the page a...

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Microsoft Reports $23 Billion In Revenue For Q4 2014

Microsoft posted its Q4 2014 revenue earnings report this afternoon, with $23.38 billion generated during the last quarter of its fiscal year. Noting it had completed the acquisition of “substantially” all of the Nokia Devices and Services in April, Microsoft CEO Satya Nadella claimed... Please visit Marketing Land for the full article.

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Email Deliverability: 4 Horrible Myths On The Rise

As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but... Please visit Marketing Land for the full article.

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Marketing Day: Apple Posts Q3 Numbers, “Christmas in July” Checklist & Nike On Top

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Posts Record Q3 Revenue Numbers In June Earnings Report Apple has released their third-quarter financial earnings this afternoon,... Please visit Marketing Land for the full article.

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Google Display Network Reporting Now Easily Available In Google Analytics

You may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently, this started rolling out a few weeks ago, and Google made the announcement official today. Andy Groller, Director of P...

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Apple Posts Record Q3 Revenue Numbers In June Earnings Report

Apple has released their third-quarter financial earnings this afternoon, reporting $37.4 billion in quarterly revenues and $7.7 billion in quarterly net profit. These numbers are up from the numbers posted in Q3 2013, which were revenue of $35.3 billi...

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Facebook Continues “Getting Started” Ads Series With Introduction Of Custom Audiences

Continuing its effort to demystify its self-serving advertising process, Facebook published a how-to post about its Custom Audience targeting feature today. The post, Facebook’s second installment in its “Getting Started” series aimed at small businesses, describes how marketers... Please visit Marketing Land for the full article.

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IAB Study Highlights Brand Awareness And Context For Native Ad Success

As publishers make more in-feed (also known as in-stream or native ads) inventory available, the Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study to look into what tends to make these ad campaigns successful. Many of the findings aren’t particularly surprising, but... Please visit Marketing Land for the full article.

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Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]

Despite the fact that half of Internet Retailer 100 companies use a tag management system compared to just 18 percent of those ranked 501-600 on the list, their tag deployment rates — and thus, data quality — were slightly worse than those of the latter group. The key reason? Faulty... Please visit Marketing Land for the full article.

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