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52 North: The Address, The Name, The Brand Identity

What’s black-and-white and impossible to ignore? The graphic identity of 52 North, a hip restaurant and bar in London. UK-based design studio I Love Dust and interior architects 44th Hill used scale and contrast to make us aware of the geometric beauty of typography. The huge letterforms become another shape in a collage of stripes,Read More

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Marketing Day: Yahoo Earnings, An Adobe-Nielsen Partnership & Snapchat’s Ad Results

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014 Yahoo just reported Q3 revenues. The company said that it earned $1.094... Please visit Marketing Land for the full article.

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Yahoo Q3: $1.1B In Total Revenue, $1.2B In Mobile Projected For 2014

Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent compared to a year ago. This beat Wall Street expectations; analysts had anticipated an overall revenue decline. The company also reported that mobile revenues were “now... Please visit Marketing Land for the full article.

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Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com

Car site Edmunds.com aims to make the current auto-buying process look ridiculous by comparing it to other shopping experiences. The post Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com appeared first on Marketing L...

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Yelp Adds Hotel Reservations To Its List Of Booking Services

Yelp has increasingly been integrating transaction and commerce capabilities into its site. It started long ago with OpenTable and more broadly moved to food ordering and appointment scheduling in 2013. Earlier today the company announced hotel and (of all things) winery booking through new third... Please visit Marketing Land for the full article.

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10 Reasons You’ll Want To Attend Our #SMX Social Media Conference Next Month

Next month, Marketing Land’s SMX Social Media Marketing conference arrives in Las Vegas. The editorial staff here at Marketing Land have worked hard to carefully craft sessions that give you concrete tactics and takeaways you can implement for social media success. There’s so much going... Please visit Marketing Land for the full article.

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Adobe, Nielsen Partner On Digital Content Ratings

Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video — across digital devices on the web and in apps. Marketed as Nielsen’s Digital Content Ratings, Powered by Adobe, the new product integrates... Please visit Marketing Land for the full article.

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The Case For Two CMOs

Can a single person truly be expected to know everything about marketing? Columnist David Rodnitzky proposes an alternative. The post The Case For Two CMOs appeared first on Marketing Land. Please visit Marketing Land for the full article.

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AdStage Adds Twitter Ads Support, Mult-Account Management To Self-Serve Platform

  Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large advertisers to manage multiple accounts. AdStatge now supports campaign management and analytics across Google AdWords, Bing Ads, Facebook, LinkedIn and... Please visit Marketing Land for the full article.

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How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy

Columnist Jim Yu explores sites that were positively and negatively impacted by Panda 4.1, providing insights for content marketers who want to do well in search. The post How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy appeared first on Marketing Land. Please visit Marketing Land for the full article.

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