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Marketing Day: Interview With HubSpot CTO, LinkedIn Retires InMaps Networking Tool & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard Think billboards are boring? Well, this one, which combines elements of event... Please visit Marketing Land for the full article.

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U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard

Think billboards are boring? Well, this one, which combines elements of event marketing with social media and online video, is anything but. The post U.S. Open Uses Social Media To Tell The #StoryOfTheOpen On A Billboard appeared first on Marketing L...

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Content Marketing: What To Measure Beyond Sales & Leads

Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides? The post Content Marketing: What To Measure Beyond Sales & Leads appeared first on Marketing Land. Please visit Marketing Land for the full article.

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3 Online Website Creator Tools For Your Small Business

If you run a small business ready for its own web site, or if you're ready to upgrade to a more modern design, you should check out these three easy site-creation services. The post 3 Online Website Creator Tools For Your Small Business appeared firs...

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Will Apple Payments Resurrect Google Wallet?

Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported... Please visit Marketing Land for the full article.

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VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech

Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment came from the success of Shah’s company blog. Speaking with host Scott Brinker at the inaugural MarTech conference in Boston, Shah explains he... Please visit Marketing Land for the full article.

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EU Taking Harder Look At $19B Facebook-WhatsApp Deal

European regulators have reportedly sent an unusual “second wave” of questions to a range of companies as part of its antitrust review of the pending Facebook acquisition of WhatsApp. The Wall Street Journal reports the questionnaire is “extremely detailed” and nearly 70... Please visit Marketing Land for the full article.

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Why Perfectionists Make Great Content Marketers

Does perfection get in the way of good? Arienne Holland argues that perfectionists make great content marketers. What do you think? The post Why Perfectionists Make Great Content Marketers appeared first on Marketing Land. Please visit Marketing Land...

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Check Out the Workshop Lineup at SMX Social Media Marketing – Best Rates Available Now

Attend a comprehensive workshop conducted by leading experts in internet marketing on November 18, immediately preceding SMX Social Media Marketing November 19-20 in Las Vegas. Workshop topics: Marketing Land’s Social Media Marketing Boot Camp: The editors of Marketing Land will get you up to speed... Please visit Marketing Land for the full article.

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Disappearing Act: LinkedIn Lays Off InMaps Network Visualization Tool

One of the slicker connection features that LinkedIn offered has been quietly discontinued. InMaps was a tool from LinkedIn that allowed users to better visualize their connections that they’ve made on the service. As of this week, InMaps will be retired as the following message is present on... Please visit Marketing Land for the full article.

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